Welcome to Fred Blonde, a sustainable and ethically produced fashion brand that provides style and comfort without the need for compromise. 

Founded by Rebecca Elizabeth in lockdown of 2020, the idea for Fred Blonde was originally conceived to be an alias for Rebecca’s DJ career that never got the opportunity to blossom due to lock down!

After freelancing in an embroidery and print business for a family friend Rebecca began to play around with design ideas for clothing. 

Fred Blonde was conceptualised